For this campaign, we focused on highlighting the convenience and benefits of Good Roots’ on-the-go dry shampoo. Using a model with wet hair, we showcased the transformative power of the product in a visually striking way. The contrast between the wet hair and the dry shampoo created a compelling visual that immediately drew attention. This creative juxtaposition emphasised the unique benefits of Good Roots’ powder dry shampoo, making the campaign stand out and effectively conveying its ability to refresh and revitalise hair with ease.
