Meet Alexia.
SAX was founded in 2023 by Alexia Spyridonidis.
SAX reflects her lifelong passion for the fashion and beauty world. From a young age, Alexia was drawn to fashion, leading her to her studies in her Bachelor of Fashion Marketing and gain extensive experience in both corporate and agency settings. As a qualified makeup artist and with years of volunteering at fashion weeks and brand runways, she brings a blend of deep industry knowledge and bold creativity to every project.
SAX is proudly Australia’s first and only integrated fashion marketing and styling agency.
Our mission is to merge fashion marketing with editorial styling, creating cohesive visual campaigns that amplify your brand. We streamline the creative process to ensure every project captures your brand’s essence with clarity and style.